top of page
INTRODUCING
FARNELL GLOBAL
Multi-million-user platforms - Re-design
I played a key role in transitioning and re-platforming a global network of 50 websites, supporting 25 languages and 12 currencies. These sites collectively generate approximately £1.8 billion in annual revenue, attracting 65 million visitors and over 340 million page views each year.
As a UX Designer, I focus on crafting user-centered digital experiences that balance functionality and visual appeal. My role involves conducting user research, creating intuitive designs, and collaborating with cross-functional teams to deliver impactful solutions.
Client: Farnell Global
Farnell eCommerce Platform Re-design
Full Story of
The re-design of Farnell was all about crafting a modern, user-friendly experience for engineers and procurement professionals. The goal? To make it easier and faster for users to find and purchase the electronic components they need, while giving the website a fresh and functional upgrade.
This project focused on simplifying navigation, improving mobile responsiveness, and ensuring accessibility for all users. By creating a scalable design system, we streamlined workflows, enhanced the search experience, and gave the platform a clean, intuitive interface that puts the user in control.
The result is a reimagined Farnell website that feels effortless to use, supports complex purchasing decisions, and reinforces its reputation as a trusted leader in electronics eCommerce.
GBP 108k
Target revenue increased
90% Increase
of user satisfaction
45%
Workflow Streamlined
What did I do
User Research
User Interviews
A/B testing
User Interface (UI) Design
User Experience (UX) Design
Global Design Systems
Figma Component Libraries
Figma Variable Libraries
Detailed Documentation
Cross-Browser Compatibility
Responsive Web Design
We prioritized a user-first approach, with every decision driven by user needs.
01
RESEARCH
UX/UI Audit
User Research
Qualitative & Quantitative Survey
User Interviews
02
DEFINE
Persona
Business Goals
Challenges
Deadlines
03
DESIGN
User Flow
Wireframing
Visual Design
Accessibility
04
TEST & DELIVER
User Testing
Expert Feedback
Edge Cases
Final Touches
Conducting User Research
The journey of
For the redesign of Farnell Global, user research began with understanding the needs of diverse users, including engineers and procurement specialists. We conducted in-depth interviews, surveys, and usability tests to identify pain points and opportunities in the existing platform.
By mapping user journeys and analyzing behavior patterns, we uncovered insights into how users interacted with the site and where improvements were needed. These findings informed our design decisions, ensuring the new platform was intuitive, accessible, and tailored to meet user expectations while supporting business goals.
30+
Surveys Conducted
15+
Real time user feedback
35+
A/B testing
Collaborative Research
Building Better Together
The Farnell Global redesign research was a collaborative effort, involving product owners, stakeholders, marketers, creatives, and designers. Together, we conducted card sorting exercises and shared insights to shape a user-centered site architecture. This teamwork ensured alignment across all teams, balancing user needs with business goals.
Wireframes
Sketching the Future
Wireframing was a crucial step in visualizing the redesigned Farnell experience. Collaborating closely with product owners, stakeholders, and fellow designers, we transformed research insights into structured layouts that prioritized user needs. These wireframes served as the blueprint for seamless navigation, optimized workflows, and intuitive interactions, ensuring every element was aligned with the project’s goals.
Crafting a Scalable Design System
Building the Blueprint
We developed a unified design system for Farnell’s platform, featuring reusable components, consistent typography, and accessible color palettes. This streamlined collaboration across teams and ensured a cohesive, user-friendly experience throughout the platform.
.png)
.png)
Handover to Development team
In detail
Once the designs were finalized, we made sure to clearly communicate all the details to the development team. This included providing precise measurements, spacing, and detailed functionality of each component. We worked closely with the developers, ensuring they understood the designs and could bring them to life accurately, keeping the user experience intact throughout the process.
Design with Real Users
Testing
After the design was finalized, we conducted prototype testing with real users to see how the design performed in a real-world setting. We gathered feedback on usability, navigation, and overall experience, identifying any areas that needed improvement. This helped us fine-tune the design, ensuring it was both functional and user-friendly before moving forward.
Successful Re-design
With Happy Users and Business
The redesign of Farnell Global's eCommerce platform has been a great success. By focusing on user-centered design, we improved the site's usability, accessibility, and overall experience. The site now serves millions of users worldwide with ease, thanks to a smoother, more intuitive interface. This project has not only enhanced user satisfaction but also supported Farnell’s business growth, making the platform more efficient and future-ready.
GBP 108k
Achieved target revenue
90% Increase
of user satisfaction
45%
Workflow Streamlined
bottom of page